Aisha K.
Mar 12, 2026
Clean layout and the results update instantly. Exactly what I needed for a quick planning check.
Cloud Computing & AI Tech
SaaS MRR ARR LTV Calculator — Recurring Revenue Metrics
Inputs
1100000
11000
0.120
Smart analysis
Recommendations
Tailored to your live inputs and result—guidance only, not professional advice.
- Interpret
Treat this as a planning estimate
Primary result: MRR = $24,500.00. Re-run with optimistic and pessimistic inputs to understand the range—not just a single point.
Scenario studio
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Scenario A
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Scenario B
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Plain-English guide
Terms & how it works
Confused by a field? Read the short definitions here while you use the tool.
Paying subscribers
The “Paying subscribers” value used in this tool’s formula. Adjust it to see results update live.
Avg revenue per user ($/mo)
The “Avg revenue per user ($/mo)” value used in this tool’s formula. Adjust it to see results update live.
Monthly churn (%)
The “Monthly churn (%)” value used in this tool’s formula. Adjust it to see results update live.
MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
Compute MRR, ARR, and LTV from subscriber count, ARPU, and monthly churn. Planning estimates only — verify with production tools and vendor pricing where applicable.
How this calculator works
Compute MRR, ARR, and LTV from subscriber count, ARPU, and monthly churn. Planning estimates only — verify with production tools and vendor pricing where applicable. MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate. Scenario: 500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
Scenario: 500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
When to use this SaaS MRR/ARR & LTV
Common use cases
- Compute MRR, ARR, and LTV from subscriber count, ARPU, and monthly churn.
- Sanity-check with this scenario: 500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
- The relationship is: MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
Localized examples
- Cloud Computing & AI Tech: the example on this page uses the same formula as the widget.
What you get
- Fields: Paying subscribers, Avg revenue per user ($/mo), Monthly churn (%)
- MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
- Scenario on the page: 500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
How to Calculate SaaS MRR/ARR & LTV
- 1Enter Paying subscribers, Avg revenue per user ($/mo), Monthly churn (%). Use the values you have, not a catalog average, unless that is all you know.
- 2MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
- 3Scenario: 500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
- 4Compare the result to last month’s invoice or a vendor calculator before you commit capacity.
Governing formula
MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
500 subs × $49/mo, 3% churn → $24.5K MRR, $294K ARR, $1,633 LTV.
Variable definitions
- subscribers
Paying subscribers
The “Paying subscribers” field. Default 500; typical range 1–100000.
- arpu
Avg revenue per user ($/mo)
The “Avg revenue per user ($/mo)” field. Default 49; typical range 1–1000.
- monthlyChurnPct
Monthly churn (%)
The “Monthly churn (%)” field. Default 3; typical range 0.1–20.
- Closed-form math (MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.) misses idle time, egress, packet loss, and reserved capacity on the real bill.
- Nothing here is uploaded for the calculation itself.
Frequently Asked Questions
MRR = subscribers × ARPU; ARR = MRR × 12; LTV = ARPU ÷ churn rate.
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Community
Reviews & Ratings
See what others think about this tool, then leave your own rating to help improve CalculioHub.
4.8
out of 5.0
4 reviews
Daniel R.
Feb 28, 2026
Very usable on mobile. Would love a save/export option later, but the math feels solid.
Priya S.
Feb 3, 2026
The FAQ section answered my questions before I even had to search. Smooth dark mode too.
Marcus L.
Jan 19, 2026
Simple inputs, clear outputs. This replaced three bookmarks I used to juggle.
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